Do You Need a Small Business Blog?
Published Saturday, December 6, 2008 by bloggerblognet37044 | E-mail this post
Do you need a blog for your small business? My answer to you is yes, you absolutely do! Here's a few reasons why I think you need one (based on the meeting from this morning):
1. Blogging gets you in touch with your customers. While your website is your online brochure to get your company message out, your blog personalizes your business and humanizes you to your potential clients.
2. Blogging is free. It doesn't cost you any money and can be a welcome addition to any of your current marketing campaigns. Emily uses her blog to showcase the events her company attends.
3. Blogging is instantaneous. You can post something and it's live on the Internet right away. You don't have to wait for search engine crawlers to find your content. Your blog is alive. People can comment on it too.
4. Blogging brings in business. Several of our customers found us through blog postings. It's a wonderful tool for getting your message out there.
5. Blogging creates new connections. Whether you are making connections on Digg, Facebook, Sphinn, Blog Catalog or Twitter - those connections can bring you potential business. Isn't that what every small business wants? More business?
I've found that blogging has brought more visitors to our website and in turn those visitors have converted to sales. It doesn't cost us anything to blog (beyond the investment of time) and it's proved to beneficial to us.
Go ahead and give it a try, you have nothing to lose and everything to gain!
Joanne Pele is the Vice President of Operations at Complete Business Systems. Complete Business Systems provides a ready-to-go branding package for your company, including website, logo, business cards and letterhead. Additional services include postcard design, databases, press release and web content writing. For more information, visit Complete Business Systems or call 800-479-9186.
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